lease a bike
Going to work by bike? It's possible, with Lease a Bike. Together with illustrator Eline Schipperen, the creative challenge was to make a snappy, animated commercial in a fresh visual style, within 25 seconds.
green and fresh
In order to stay true to the color palette of the company, we used green as our primary color and blue and orange as contrasting tones. An isometric perspective was chosen for the design, in order to show the environments clearly, without overcomplicating things regarding perspective.
We also wanted to have a unique perspective when our main character was interacting with the interface. Therefore, we created a view as seen from the inside of the phone, in which we could see the choices that our protagonist was making on screen in a unique way.
CREDITS

client:

Lease a Bike

commisioned by:

Eyebolls

storyboard:

Diederick Geers

design:

Eline Schipperen

animation:

Diederick Geers

year:

2021