Intertoys – Toy Book 2024
Commercial project
The Project
As the end of the year holidays are approaching, toy store Intertoys always goes above and beyond in the most creative ways, to share their yearly toy book with young audiences. With the recurring sentence “Is ‘ie er al? (is it here yet?)”, curious kids cannot wait for the new toy book to arrive and select their toys.
Exploration
As is almost tradition for Intertoys productions, we started the storyboard process with a live storyboard brainstorm session; talking through the concept together, while storyboarding a rough version of the commercial. The great thing about story brainstorming is that there’s not really time to make pretty drawings, ensuring that the focus will be on quick exploration of the shots.
Loaded with a lot of different ideas, a selection of the strongest scenes was made, to fit both the duration and the message of the commercial. Cleanup and more details were added to the selected storyboards, in order to make them presentable for both the client and the entire live action production crew.
Animatic
Credits
Client
Agency
Production
Director
Storyboards
Year
Intertoys
DUNKD
Vlimse
Joris Noordenbos
Diederick Geers
2024
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