Intertoys – The Warehouse of Sinterklaas
Commercial project
The Project
‘Sinterklaas’, our Dutch version of Santa Claus, visits our country every year in December, treating well-behaved kids with presents and sweets. In this fast-paced commercial, children share their toy wishes, while Sinterklaas is working around the clock to collect them in Intertoys, his preferred toy store.
Exploration
The storyboarding approach for Intertoys has been unique from the very beginning; live (rough) storyboarding together with the director and agency, while being talked through the concept. It was no different for this commercial, which helped us to get on the same page incredibly quickly.
During the story brainstorm, some very interesting ideas about shot choices and camera movements came up. For it to be understood clearly by the production crew later on, the storyboards were fleshed out more, to getter better sense of action, movement and perspective.
Animatic
Credits
Client
Agency
Production
Director
Storyboards
Year
Intertoys
DUNKD
Vlimse
Jeroen de Wit
Diederick Geers
2023
Let’s talk!
